CYCLE • FITNESS • JUICERY
Our Mission
We are a class-based, boutique fitness studio designed to meet all of your fitness and wellness needs under one roof. We believe that movement is a privilege and good things come to those who sweat. At Swell, we celebrate the gift of movement by providing a safe space to be present, move your body, and challenge yourself and others. We use the heartbeat of our community to drive momentum, create passion, and move to the rhythm of Swell. Our mantra is simple, but effective: stay strong, stay focused, stay Swell.
FULL BODY WELLNESS
The Story of Swell
Swell Studio was established in 2022 by a young female entrepreneur on a mission to fill a void in the market. The idea began as a small spin studio and quickly grew into a multi-part wellness organization after a year and a half of market research, concept definition, brand development, and a full building remodel.
We are more than just a boutique fitness studio. Our space is strategically designed to meet all of your fitness and wellness needs under one roof. In a modern, inviting, and state of the art facility, we offer spin classes, circuit training classes, a full menu of smoothies & fresh pressed juices, a 3 in 1 infrared sauna, and showers stocked with everything you could need post-workout.
We are committed to adding value to your daily life by helping you reach your personal best through fitness, nutrition, wellness, and community. What makes us unique? At Swell, we move together, not against each other. No metrics, no trackers. We use the heartbeat of our community to drive momentum, create passion, and move to the rhythm of Swell.
THE FOUNDER
Holly Shearin
A native of Virginia Beach, Holly always dreamed of starting her own business. This led her to a business degree at Ole Miss, followed by a career in marketing. After about 4 years, Holly resigned from the corporate world to pursue her passion and build the business of her dreams. She developed the concept of Swell by using her own fitness journey as inspiration — leading her to the realization that full body wellness can be achieved by the combination of spin, strength training, and the nutritional value of juices and smoothies. Her ultimate goal was to create a space that inspires people to lead healthier and happier lives through movement, nutrition, wellness, and community. Upon stepping foot inside her studio, you will feel that every inch was designed to create something so much more than just another fitness studio. She has worked hard to create a community of excellent instructors and passionate members in an environment that encourages everyone to be the best version of themselves. At Swell, we use passion, purpose, and the heartbeat of our community to connect with our body and mind.
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